This theoretical paper challenges neo-classical economics in defining the operation of the marketplace
and the economy. It develops the micro factors bedded in marketing constructs that are in fact
extensions to those presented in behavioural economics. It proposes a new paradigm that better
explains the demand concept still entrenched in much…[Read more]

The education of students in neoclassical economics as currently taught in universities promotes a false set of values that encourages in society the misapplication of resources and economic efforts. The “principles” that are used to give foundation to economic analysis and explanations of the economy are no longer supportable. Lester Thurow mak…[Read more]

The North American Free Trade Agreement is heavily slanted to the interests of United States businesses.
Canada loses hundreds of thousands of jobs in the exchange when the performance of trade activity is measured in terms of employment; not dollars. Canadians should take President Trump’s words to heart and adopt a trade agreement that assures…[Read more]