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The Internet Usage among Students: A Uses and Gratifications Perspective
- Editor(s):
- Jyotirmaya Patnaik (see profile)
- Date:
- 2018
- Group(s):
- Communication Studies, Cultural Studies, Digital Humanists, Feminist Humanities, Information Ecosystems
- Subject(s):
- Internet, Digital communications, Digital media, Journalism, Communication
- Item Type:
- Article
- Tag(s):
- uses and gratifications, digital divide, ritualised and instrumental needs, Digital communication
- Permanent URL:
- http://dx.doi.org/10.17613/5rkw-yv15
- Abstract:
- Uses and gratifications research helps in finding out how audience makes use of mass media to gratify their needs. Media research can help both the industry and the academia to map audience behaviour which is very much connected to various factors such as geography, culture, education and socio-economic circumstances. This research conducted among students reveals that students make use of the Internet primarily with an entertainment motive, and only secondarily for education and current affairs knowledge. The study also reveals that digital divide is widely prevalent and it is an important issue to be looked at especially in terms of gender, though the digital divide has been narrowing among students in terms of geography.
- Metadata:
- xml
- Published as:
- Journal article
- Status:
- Published
- Last Updated:
- 2 years ago
- License:
- All Rights Reserved
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