• Impact of Media on the Shaping Ethno-Cultural Stereotypes in Young People

    Author(s):
    I.N. CHUDNOVSKAYA M.E. LIPATOVA
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2018
    Group(s):
    Communication Studies, Cultural Studies, Digital Humanists, Feminist Humanities, Information Ecosystems
    Subject(s):
    Digital media, Journalism, Social media
    Item Type:
    Article
    Tag(s):
    british, impect, ethno, Media, mediatization, youth, New media, Russia
    Permanent URL:
    http://dx.doi.org/10.17613/14h0-mr25
    Abstract:
    The digitization of communication and the mediatization of society transform the forms and types of relationships of parties of the communication process. Social media as a new media environment has a great potential for managing opinions, media consumer's impressions and the formation of certain attitudes and stereotypes. The question arises of formulating distinct criteria for assessing the degree to which media affects certain social groups and society as a whole, as well as the consequences of such an impact. The article analyzes the impact of technical and technological and information-symbolic communication aspects on the shaping ethno-cultural stereotypes. To identify sources of formation and breaking down ethno-cultural stereotypes in 2017-2018, a research was conducted based on the questionnaire online survey method in two stages on the territory of two countries (Russia and the United Kingdom). At the first stage, students from Russia and Great Britain were surveyed (N=454). At the second stage, young people from Russia aged 18-24 were surveyed (N=1200). As a result, the main positive and negative features were identified by representatives of two cultures in each other's perception. The sources of the formation of ethno-cultural auto- and heterostereotypes, as well as the tools for their breaking down, were identified.
    Metadata:
    xml
    Published as:
    Journal article     Show details
    Pub. DOI:
    10.15655/mw/2018/v9i3/49487
    Publisher:
    Media Watch
    Pub. Date:
    2018-9-17
    Journal:
    Media Watch
    Volume:
    9
    Issue:
    3
    Page Range:
    426 - 436
    ISSN:
    2249-8818,0976-0911
    Status:
    Published
    Last Updated:
    2 years ago
    License:
    All Rights Reserved
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