-
Communicating Breast Cancer in Rural Igbo Community of Southeast Nigeria
- Author(s):
- CHINWE CATHERINE OKPOKO CHINWE CATHERINE OKPOKO
- Editor(s):
- Jyotirmaya Patnaik (see profile)
- Date:
- 2019
- Group(s):
- Communication Studies, Cultural Studies, Digital Humanists, Medical Humanities, Television Studies
- Subject(s):
- Communication, Medical ethics, Journalism, Intercultural communication, Mass media
- Item Type:
- Article
- Tag(s):
- Breast cancer, campaign, traditional communication, Medical humanities
- Permanent URL:
- http://dx.doi.org/10.17613/nspt-nf24
- Abstract:
- This study examined the communication avenues for combating breast cancer in Orba, a rural community of Enugu State, Nigeria. To accomplish this goal, 200 women from the community were sampled. The results revealed that 87% of the respondents were aware of media messages on breast cancer; however, 74.5% and 65% respectively, claimed that they had no knowledge of its early indication and prevention. A major highlight of the study is that radio (69.5%) and religious association meetings (60%) are the preferred channels of communication for breast cancer campaigns. The findings, therefore, suggest that the campaigns against breast should be projected through both channels of African traditional communication and mass media. in the campaign cancer.
- Metadata:
- xml
- Published as:
- Journal article
- Status:
- Published
- Last Updated:
- 2 years ago
- License:
- All Rights Reserved
- Share this:
Downloads
Item Name: 
communicating-breast-rural-igbo-community-of-southeast-nigeria.pdfDownload View in browser Activity: Downloads: 298
An online community for ASEEES members