• Perpetuating Beauty Ideals through Health and Beauty Claims in TV Promotional Segment

    Author(s):
    ZATIL HIDAYAH ABDULLAH, JULIANA ABDUL WAHAB, SHUHAIDA MD NOOR NOOR HAFIZAH SELAMAT
    Editor(s):
    Jyotirmaya Patnaik (see profile)
    Date:
    2019
    Group(s):
    Communication Studies, Cultural Studies, Digital Humanists, Feminist Humanities, Information Ecosystems
    Subject(s):
    Communication, Journalism
    Item Type:
    Article
    Tag(s):
    : Beauty ideals, health and beauty claims, TV promotional segment, Gender
    Permanent URL:
    http://dx.doi.org/10.17613/shg9-gc07
    Abstract:
    Health and beauty have been proposed as mutually inclusive physical and psychological constructs, mediated by one’s own personal emotional and spiritual state of well-being. While it has been widely accepted that health and beauty are interrelated in the sense that beauty reflects one’s inner health, there has been a worrying trend in which health is exploited in peddling beauty products and vice versa. In understanding how health has been commoditized in the beauty market, this study examines the manner health in the name of beauty, have been constructed in propagating beauty ideals and hegemonic values in a popular daily television program in Malaysia, Wanita Hari Ini (WHI). The findings concluded that within the prevalent capitalist hegemony, health had been turned into an apparatus in selling beauty. For the product owners, it is not about promoting health in gaining beauty, but rather about capitalizing on health because it can sell beauty.
    Metadata:
    xml
    Published as:
    Journal article     Show details
    Pub. DOI:
    10.15655/mw/2019/v10i3/49694
    Publisher:
    Media Watch
    Pub. Date:
    2019-8-16
    Journal:
    Media Watch
    Volume:
    10
    Issue:
    3
    Page Range:
    597 - 613
    ISSN:
    2249-8818,0976-0911
    Status:
    Published
    Last Updated:
    2 years ago
    License:
    All Rights Reserved
    Share this:

    Downloads

    Item Name: pdf perpetuating-beauty-ideals-through-health-and-beauty-claims-in-tv-promotional-segment.pdf
      Download View in browser
    Activity: Downloads: 268

    Back to Deposits