• El spot de bien público: aproximación teórica y conceptual

    Author(s):
    Luis Ernesto Paz Enrique (see profile) , Eduardo Alejandro Hernández Alfonso
    Date:
    2021
    Group(s):
    Film Studies, Library & Information Science
    Subject(s):
    Television, Motion pictures
    Item Type:
    Article
    Tag(s):
    spot, Film
    Permanent URL:
    http://dx.doi.org/10.17613/08fd-ww57
    Abstract:
    El spot televisivo de bien público ha sido poco fundamentado desde la literatura científica publicada en cuanto a su estructura y funciones. Predominan las teorizaciones en torno al spot televisivo con enfoque comercial. Se planteó como objetivo del estudio fundamentar la estructura y funciones del spot de bien público. Para la obtención de resultados se emplearon métodos en los niveles teórico y empírico, fundamentalmente el análisis documental. El spot de bien público constituye un género televisivo enfocado en la publicidad social para persuadir y sensibilizar desde un soporte axiológico. Se estableció una clasificación para el spot de bien público: 1. Spot de bien público informativo, 2. Spot de bien público educativo, 3. Spot de bien público emotivo The spot for social good has been little supported from the published scientific literature in terms of its structure and functions. Theorizations around television spot shows that commercial is predominat. The objective of the study was to establish the structure and functions of the spot for social good. In order to obtain results, methods were used at the theoretical and empirical levels, mainly documentary analysis. The spot for social good constitutes a television genre focused on social advertising to persuade and sensitize from an axiological support. A classification was established for the spot for social good: 1. Informative spot for social good, 2. Educational spot for social good, 3. Emotional spot for social good
    Metadata:
    xml
    Published as:
    Journal article     Show details
    Pub. Date:
    2021-04-16
    Journal:
    Chasqui. Revista Latinoamericana de Comunicación
    Volume:
    146
    Issue:
    2
    Page Range:
    183 - 198
    ISSN:
    1390-924X
    Status:
    Published
    Last Updated:
    2 years ago
    License:
    All Rights Reserved
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