• Memes on the agenda: a discourse analysis of media appropriations of humor

    Author(s):
    Tássia Aguiar de Souza, Mateus Yuri Passos (see profile)
    Date:
    2021
    Group(s):
    The social study of journalism
    Subject(s):
    Speeches, addresses, etc., Memes, Mass media--Study and teaching, Politics and government
    Item Type:
    Article
    Tag(s):
    Discourse, Internet memes, Media studies, Politics
    Permanent URL:
    http://dx.doi.org/10.17613/21c8-vs75
    Abstract:
    This paper presents a study on the penetration of public discussion political memes in the hegemonic media based on the repercussion of memes about the arrest of former Brazilian President Lula on the websites El País (Brazilian Edition) and Estadão. The research aims to analyze the presence of memes in the media agenda and the appropriations of their discourses related to the political crisis in Brazil. For this, we take as a theoretical reference the concept of semiosphere, by Iuri Lótman; the notion of Homo Narrans developed by Alain Rabatel; and yet, the political functions of internet memes as proposed by Limor Shifman. The methodology consists of a discourse analysis of memes reproduced in the two websites mentioned. The result of this research is the reflection on the use of internet memes not only as mere entertainment, but as instruments of political activism and informative discourse.
    Metadata:
    xml
    Published as:
    Journal article     Show details
    Pub. DOI:
    10.1590/1809-58442021111
    Publisher:
    FapUNIFESP (SciELO)
    Pub. Date:
    2021-3-19
    Journal:
    Intercom: Revista Brasileira de Ciências da Comunicação
    Volume:
    44
    Issue:
    1
    Page Range:
    231 - 246
    ISSN:
    1980-3508,1809-5844
    Status:
    Published
    Last Updated:
    2 years ago
    License:
    All Rights Reserved
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