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• Generation Y as Digital Consumer:A Conceptual Framework for Mobile Marketing in India

  Author(s):

  VARSHA JAIN SAUMYA PANT

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2016

  Group(s):

  Communication Studies, Digital Humanists, Electronic Literature, Feminist Humanities, Information Ecosystems

  Subject(s):

  Digital communications, Digital media, India, History, Modern, Explorers, Diaries, Generations, Sociology

  Item Type:

  Article

  Tag(s):

  Generation Y, mobile marketing, Digital communication, Modern India, Explorers’ journals, Sociology of generations

  Search term matches:

  Title

  ... Generation Y as Digital Consumer:A Conceptual Framework for Mobile Marketing in India ...

  Tag

  ... mobile marketing ...

  Full Text

  ... /98726 Generation Y as a Digital Consumer: A Conceptual Framework for Mobile Marketing in India VARSHA JAIN ...

  
  

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