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• Hoaxing the Media: 1920s Film Ballyhoo and an Archaeology of Presence

  Author(s):

  Fabrice Lyczba (see profile)

  Date:

  2016

  Subject(s):

  Advertising, Culture--Study and teaching, Mass media--Study and teaching

  Item Type:

  Book chapter

  Tag(s):

  film marketing, paratexts, Cultural studies, Film studies, Media studies, Reception studies

  Search term matches:

  Tag

  ... film marketing ...

  Full Text

  ... in general. Ballyhoo film marketing stunts of the 1920s are unique paratexts in several aspects. First ...

  
  

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