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Social media sites and teenage purchase intention in online shopping: an experimental study
Author(s):
Juan Manuel Rojas Salazar
(see profile)
Date:
2017
Subject(s):
Social media
Item Type:
Article
Tag(s):
ANOVA
,
Buying intention
,
E-Advertising
,
Teenagers
Search term matches:
Tag
...
e-advertising
...
Full Text
... teens to make online purchases. Word of Mouth and
E-Advertising
are two of the elements we found ...
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