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ДОСЛІДЖЕННЯ МАРКЕТИНГОВОЇ КОМУНІКАЦІЇ СПОРТИВНИХ БРЕНДІВ

Author(s):

Maksym Gorikhovskyi (see profile) , Alina Horihovska, Valerik Oganesyan

Date:

2021

Item Type:

Article

Tag(s):

Adidas, advertising companies, corporate policy, marketing communications, Nike, sports brand, world leaders, рекламні кампанії, світові лідери, спортивний бренд

Search term matches:

Tag
... sports brand ...
Brandlife

Author(s):

Andrej Drapal (see profile)

Date:

2016

Subject(s):

Marketing, Branding (Marketing), Memetics

Item Type:

Book

Tag(s):

branding, marketing, Communication, memes, memetics, evolutionary theory

Search term matches:

Subject
... Branding (Marketing) ...
Tag
... branding ...
Full Text
... 1 brandlife Brand?s mystery unveiled Standard Branding Model? explained in detail by brand ...
Predicting Brand Switching from Local to Global Brands: The Role of Glocalization

Author(s):

Udara Rangana Jayathilaka (see profile)

Date:

2020

Subject(s):

International business enterprises

Item Type:

Abstract

Tag(s):

Brand switch, Glocalization, KNN, Logistic Regression, machine learning

Search term matches:

Title
... Predicting Brand Switching from Local to Global Brands: The Role of Glocalization ...
Tag
... brand switch ...
Full Text
... Predicting Brand Switching from Local to Global Brands: The Role of Glocalization Udara Rangana ...
The Impact of Presence in Global Online Marketplace on Global Brand Awareness

Author(s):

Valeria Garcia (see profile)

Date:

2021

Item Type:

Article

Tag(s):

Global Brand awareness, Global Online Marketplace, Small and Medium Enterprises (SMEs)

Search term matches:

Title
... The Impact of Presence in Global Online Marketplace on Global Brand Awareness ...
Tag
... global brand awareness ...
Full Text
... 2021, Vol. 1, No. 1 The Impact of Presence in Global Online Marketplace on Global Brand ...
Branding Unity: Impact of Advertisements on Patriotism, Unity and Communal Harmony

Author(s):

JYOTI RAGHAVAN

Editor(s):

Jyotirmaya Patnaik (see profile)

Date:

2014

Group(s):

Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Television Studies

Subject(s):

Advertising, Communication, Journalism, Mass media

Item Type:

Article

Tag(s):

Public service advertisements, corporate social responsibility, positioning, branding, Public culture

Search term matches:

Title
... Branding Unity: Impact of Advertisements on Patriotism, Unity and Communal Harmony ...
Tag
... branding ...
Full Text
... 82 Branding Unity: Impact of Advertisements on Patriotism, Unity and Communal Harmony JYOTI ...
An analysis of VICE Media’s Expedient Commodification of Modern Hipster Culture as a Motif of Contemporary Capitalism

Author(s):

NICHOLAS RYAN WARD

Editor(s):

Jyotirmaya Patnaik (see profile)

Date:

2016

Group(s):

Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Information Ecosystems

Subject(s):

Mass media and war, Journalism, Communication, Communication--Study and teaching, Mass media, Culture, Identity (Psychology)

Item Type:

Article

Tag(s):

media, VICE Media, hipster, hipsterism, millennial, consumerism, media conglomeration, branding, Media and conflict, Communication studies, Identity

Search term matches:

Tag
... branding ...
Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements

Author(s):

N. THAMARAISELVAN, B. SENTHIL ARASU, GLADYS STEPHEN J. DANIEL INBARAJ

Editor(s):

Jyotirmaya Patnaik (see profile)

Date:

2018

Group(s):

Communication Studies, Cultural Studies, Electronic Literature, Feminist Humanities, Information Ecosystems

Subject(s):

Journalism, Communication, Mass media, Motion pictures, Indic, Motion pictures and history

Item Type:

Article

Tag(s):

Brand placement, intrinsic cue, extrinsic cue, Bollywood movies, film production houses, content analysis, Indian cinema, Film and history

Search term matches:

Title
... Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements ...
Tag
... brand placement ...
Full Text
... /49149 Bollywood Industry in the Wake of Cost Cutting Measures: Role of Quality Cues on Brand Placements N ...
Brand Marketing Trends in Russian Social Media

Author(s):

VERONIKA YU. CHERNOVA , OKSANA V. TRETYAKOVA ANDREY I. VLASOV

Editor(s):

Jyotirmaya Patnaik (see profile)

Date:

2018

Group(s):

Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Information Ecosystems

Subject(s):

Russia, Area studies, Social media, Digital communications, Digital media, Advertising

Item Type:

Article

Tag(s):

brand marketing, engagement index, Ecommerce, Russian studies, Digital communication, New media

Search term matches:

Title
... Brand Marketing Trends in Russian Social Media ...
Tag
... brand marketing ...
Full Text
... 3/49478 Brand Marketing Trends in Russian Social Media VERONIKA YU. CHERNOVA1, OKSANA V ...
Branding Corporate Social Responsibility: A Case Study on Public-listed Telecommunication Companies in Malaysia

Author(s):

JAMILAH AHMAD Jamilah Ahmad

Editor(s):

Jyotirmaya Patnaik (see profile)

Date:

2019

Group(s):

Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Information Ecosystems

Subject(s):

Social media, Digital media, Public relations, Journalism

Item Type:

Article

Tag(s):

Corporate social responsibility, corporate brand, Axiata group, Maxis Berhad, Public culture

Search term matches:

Title
... Branding Corporate Social Responsibility: A Case Study on Public-listed Telecommunication Companies ...
Tag
... corporate brand ...
Increasing the Impact of Your Research: A Practical Guide to Sharing Your Findings and Widening Your Reach

Author(s):

Jenny Grant Rankin (see profile)

Date:

2020

Group(s):

Digital Humanists, Education and Pedagogy, Education Sciences, Public Humanities

Subject(s):

Science, Education, Communication, Digital communications, Research, Social media, Public speaking

Item Type:

Book

Tag(s):

knowledge dissemination, data dissemination, branding, Digital communication

Search term matches:

Tag
... branding ...
Full Text
... media (maximizing exposure and branding, leveraging time-saving tools) • media (landing interviews ...
TRANSPARENCY AS A REPUTATIONAL VARIABLE OF THE CRISIS COMMUNICATION IN THE MEDIA CONTEXT OF WANNACRY CYBERATTACK

Editor(s):

Alicia López Mendoza (see profile)

Date:

2019

Item Type:

Article

Tag(s):

WannaCry – media analysis – crisis communication – reputation – corporate brand

Search term matches:

Tag
... wannacry – media analysis – crisis communication – reputation – corporate brand ...
Full Text
... of the corporate brands in the Telecommunications sector, the immediate reaction, the informative transparency ...
How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities

Author(s):

Mansur Khamitov (see profile) , Matthew Thomson, Xin (Shane) Wang

Date:

2019

Group(s):

Business Management

Subject(s):

Consumption (Economics), Metadata, Commercial statistics, Product design

Item Type:

Article

Tag(s):

consumer-brand relationship, customer brand loyalty, brand relationship elasticity, meta-analysis, empirical generalizations, Consumption, Close relationships, Business data

Search term matches:

Title
... How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta ...
Tag
... consumer-brand relationship ...
Full Text
... 1 How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations ...
A Business of One or Nurturing the Craft: Who are You?

Author(s):

Mark Deuze, Ilana Gershon (see profile)

Date:

2019

Group(s):

Anthropology, Labor Studies

Subject(s):

Mass media--Study and teaching, Journalism, Neoliberalism

Item Type:

Book chapter

Tag(s):

journalists, branding, personal branding, hayek, Media studies

Search term matches:

Tag
... branding ...
Full Text
... of one’: always managing, promoting, and performing yourself as a brand. This is a truism throughout ...
Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating

Author(s):

Miranda Goode, Mansur Khamitov (see profile) , Matthew Thomson

Date:

2015

Subject(s):

Consumer behavior--Social aspects, Consumption (Economics), Advertising, Product design

Item Type:

Book chapter

Tag(s):

consumer-brand relationships, branding, interpersonal relationships, relationship marketing, brand cheating, Consumer culture, Consumption

Search term matches:

Title
... Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating ...
Tag
... consumer-brand relationships ...
Full Text
... Treachery: When Interpersonal Connections Guard Against Brand Cheating MIRANDA ...
Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically

Author(s):

Scott Connors, Mansur Khamitov (see profile) , Jeff D. Rotman

Date:

2018

Subject(s):

Consumer behavior--Social aspects, Consumption (Economics), Punishment, Ethics, Advertising--Moral and ethical aspects

Item Type:

Article

Tag(s):

harmfulness, unethical behavior, consumer cheating, brand punishment, Consumer culture, Consumption, Advertising ethics

Search term matches:

Title
... Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically ...
Tag
... brand punishment ...
Full Text
... 1 Lie, Cheat, and Steal: How Harmful Brands Motivate Consumers to Act Unethically Jeff ...
Bossa Nova and Twenty-First Century Commerce: Branded Ubiquitous Music and the Global Bourgeoisie

Author(s):

K.E. Goldschmitt (see profile)

Date:

2017

Subject(s):

Ethnomusicology, Musicology, Popular music

Item Type:

Book chapter

Tag(s):

Brand, Brazil, marketing, music industry, Popular Music Studies

Search term matches:

Title
... Bossa Nova and Twenty-First Century Commerce: Branded Ubiquitous Music and the Global Bourgeoisie ...
Tag
... brand ...
Full Text
... Bossa nova and Twenty-First Century Commerce: Branded Ubiquitous Music and the Global Bourgeoisie ...
Selling Your Self in the United States

Author(s):

Ilana Gershon (see profile)

Date:

2015

Group(s):

Anthropology, Labor Studies

Subject(s):

Casual labor, Digital media

Item Type:

Article

Tag(s):

personal branding, corporate personhood, employment, hiring, Contingent labor

Search term matches:

Tag
... personal branding ...
Full Text
... should also take oneself to be an entity that requires a brand. Some ethnographic questions arise when job ...
Rationalized Passions: Sherlock and Nation-branded Boy Booms in Japan

Author(s):

Lori Morimoto (see profile)

Date:

2017

Subject(s):

Fans (Persons), Television

Item Type:

Conference paper

Tag(s):

Japanese fans, Sherlock, Benedict Cumberbatch, Nation-branding, Fan studies

Search term matches:

Title
... Rationalized Passions: Sherlock and Nation-branded Boy Booms in Japan ...
Tag
... nation-branding ...
Full Text
... 1 Rationalized Passions: Sherlock and Nation-‐branded Boy Booms in ...

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