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• Branding Unity: Impact of Advertisements on Patriotism, Unity and Communal Harmony

  Author(s):

  JYOTI RAGHAVAN

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2014

  Group(s):

  Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Television Studies

  Subject(s):

  Advertising, Communication, Journalism, Mass media

  Item Type:

  Article

  Tag(s):

  Public service advertisements, corporate social responsibility, positioning, branding, Public culture

  
  

• Advertising and Ethnicities: A Comparative Study of Sri Lanka and Northeast India

  Author(s):

  DARSHANA LIYANAGE

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2014

  Group(s):

  Communication Studies, Cultural Studies, Electronic Literature, Film Studies, Television Studies

  Subject(s):

  Advertising, Advertising--Moral and ethical aspects, Communication, Journalism, India

  Item Type:

  Article

  Tag(s):

  Ethnic marketing, imagining, reproduction, text, Advertising ethics, Representation

  
  

• Rural Women Psychology and Emotional Contents in Indian Television Advertisements, India

  Author(s):

  SANJAY JERATH MRINALINI PANDEY

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2015

  Group(s):

  Communication Studies, Cultural Studies, Feminist Humanities, Film-Philosophy, Television Studies

  Subject(s):

  Television--Study and teaching, Advertising, Commercial art, Women--Social life and customs, Journalism

  Item Type:

  Article

  Tag(s):

  cognitive behaviour, emotional contents, emotional outcome, Television studies, Advertising art, Women’s culture

  
  

• Mapping the Portrayal of Females in Contemporary Indian Advertisements

  Author(s):

  SHYAMA KUMARI SHRADHA SHIVANI

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2015

  Group(s):

  Communication Studies, Digital Humanists, Feminist Humanities, Film-Philosophy, Television Studies

  Subject(s):

  Advertising, India, Journalism, Communication, Broadcast journalism

  Item Type:

  Article

  Tag(s):

  Portrayal, content analysis, stereotyping, advertisements

  
  

• Corporate Social Responsibility: Relevance of MTN’s Who Wants to Be a Millionaire’ Programme in Nigeria

  Author(s):

  OKPOKO CHINWE ABODUNRIN KEMI

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2016

  Group(s):

  Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Feminist Humanities

  Subject(s):

  Nigeria, Advertising, Public relations, Journalism, Communication

  Item Type:

  Article

  Tag(s):

  Corporate social responsibility, MTN, sponsorship, advertising and public relations

  
  

• Indian Consumers’ Beliefs, Attitudes, and Behavioural Responses towards Advertising on Social Networking Sites

  Author(s):

  ARUN KUMAR MRINALINI PANDEY

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2016

  Group(s):

  Communication Studies, Cultural Studies, Digital Humanists, Feminist Humanities, Information Ecosystems

  Subject(s):

  Social media, Advertising, Consumer behavior--Social aspects, Communication, Journalism

  Item Type:

  Article

  Tag(s):

  advertising beliefs, attitudes, Consumer culture

  
  

• Mobile Users’ Acceptance of SMS Advertising: A Permission Marketing Approach

  Author(s):

  SURESH KUMAR G

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2018

  Group(s):

  Communication Studies, Digital Humanists, Electronic Literature, Feminist Humanities, Television Studies

  Subject(s):

  Advertising, Social media, Advertising--Moral and ethical aspects, Communication, Digital communications

  Item Type:

  Article

  Tag(s):

  Permission marketing, SMS advertising acceptance, Indian setting, Advertising ethics, Digital communication

  
  

• Social Media in Contemporary Marketing: YouTube Advertising for the Guerrillas

  Author(s):

  HARSHITA GUPTA SAUMYA SINGH

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2018

  Group(s):

  Communication Studies, Digital Humanists, Electronic Literature, Film Studies, Information Ecosystems

  Subject(s):

  Broadcast journalism, Social media, Advertising, Communication, Digital media

  Item Type:

  Article

  Tag(s):

  Guerrilla marketing, customer centric approach, YouTube, content analysis, advertisement appeals

  
  

• Perception of the Young Adults towards the Portrayal of Women in Contemporary Indian Television Advertisements

  Author(s):

  MADHUSMITA DAS SANGEETA SHARMA

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2018

  Group(s):

  Communication Studies, Digital Humanists, Film-Philosophy, Film Studies, Television Studies

  Subject(s):

  Advertising, Advertising--Moral and ethical aspects, Young adult literature, Broadcast journalism, Motion pictures, Indic, Perception

  Item Type:

  Article

  Tag(s):

  TV advertisements, portrayal of women, young adult, Advertising ethics, Indian cinema, Gender

  
  

• Brand Marketing Trends in Russian Social Media

  Author(s):

  VERONIKA YU. CHERNOVA , OKSANA V. TRETYAKOVA ANDREY I. VLASOV

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2018

  Group(s):

  Communication Studies, Cultural Studies, Digital Humanists, Electronic Literature, Information Ecosystems

  Subject(s):

  Russia, Area studies, Social media, Digital communications, Digital media, Advertising

  Item Type:

  Article

  Tag(s):

  brand marketing, engagement index, Ecommerce, Russian studies, Digital communication, New media

  
  

• Unfair Promotion of Whitening Creams: Is Beauty No More Skin Deep?

  Author(s):

  GAJENDRA SINGH CHAUHAN AAKRETI TIWARI

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2019

  Group(s):

  Communication Studies, Cultural Studies, Digital Humanists, Feminist Humanities, Television Studies

  Subject(s):

  Advertising, Promotional materials, Product design, Communication, Societies

  Item Type:

  Article

  Tag(s):

  fairness, celebrity endorsements, Promotional literature, Gender and sexuality, Gender, Society

  
  

• Tools & Techniques used in the Language of Advertisements: A Linguistic Analysis of Indian TV Commercial Ads

  Editor(s):

  Jyotirmaya Patnaik (see profile)

  Date:

  2020

  Group(s):

  Communication Studies, Cultural Studies, Digital Humanists, Feminist Humanities, Film Studies

  Subject(s):

  Communication, Journalism, Language and languages, Advertising, Linguistics, Creative ability

  Item Type:

  Article

  Tag(s):

  language use, linguistic analysis, media, Communications, Language, Creativity

  
  

• A note on Peter Schoeffer's book-list of '1470'

  Author(s):

  Paul W. Nash (see profile)

  Date:

  2019

  Group(s):

  Medieval Studies, Printing History

  Subject(s):

  Publishers and publishing, History, Printing, Middle Ages, Advertising

  Item Type:

  Article

  Tag(s):

  Printing History, Incunabula, Peter Schoeffer, Publishing history, Medieval

  
  

• James Rorty’s Voice: Introduction to the mediastudies.press edition

  Author(s):

  Jefferson Pooley (see profile)

  Date:

  2020

  Group(s):

  Cultural Studies, Digital Books, Open Access Books Network

  Subject(s):

  Advertising, Public relations, Mass media--Study and teaching, Social sciences, History

  Item Type:

  Book chapter

  Tag(s):

  publicity, Great Depression, capitalism, Media studies, History of social science

  
  

• Emotional Roboprocesses

  Author(s):

  Robert W. Gehl (see profile)

  Date:

  2019

  Group(s):

  Cultural Studies

  Subject(s):

  Advertising, Digital media, Emotions (Philosophy)

  Item Type:

  Book chapter

  Tag(s):

  algorithms, Theories of emotion

  
  

• From High Culture to Hip Culture: The Transformation of the BBC Into BBC America

  Author(s):

  Christine Becker (see profile)

  Date:

  2007

  Subject(s):

  Television--Study and teaching, Mass media--Study and teaching, Twentieth century, Transnationalism, Historiography, Advertising, Television

  Item Type:

  Book chapter

  Tag(s):

  British, cable television, marketing, Television studies, 21st-century media studies, Media studies, Transnational history

  
  

• Dyads, Triads and Consumer Treachery: When Interpersonal Connections Guard Against Brand Cheating

  Author(s):

  Miranda Goode, Mansur Khamitov (see profile) , Matthew Thomson

  Date:

  2015

  Subject(s):

  Consumer behavior--Social aspects, Consumption (Economics), Advertising, Product design

  Item Type:

  Book chapter

  Tag(s):

  consumer-brand relationships, branding, interpersonal relationships, relationship marketing, brand cheating, Consumer culture, Consumption

  
  

• Hoaxing the Media: 1920s Film Ballyhoo and an Archaeology of Presence

  Author(s):

  Fabrice Lyczba (see profile)

  Date:

  2016

  Subject(s):

  Advertising, Culture--Study and teaching, Mass media--Study and teaching

  Item Type:

  Book chapter

  Tag(s):

  film marketing, paratexts, Cultural studies, Film studies, Media studies, Reception studies

  
  

• Marketing strategy of Lenovo laptops

  Author(s):

  Ayesha Majid (see profile)

  Date:

  2017

  Subject(s):

  Advertising

  Item Type:

  Report

  
  

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