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Social media sites and teenage purchase intention in online shopping: an experimental study
Author(s):
Juan Manuel Rojas Salazar
(see profile)
Date:
2017
Subject(s):
Social media
Item Type:
Article
Tag(s):
ANOVA
,
Buying intention
,
E-Advertising
,
Teenagers
The Influence of Digital Marketing and social media On the Purchase Intentions of Small Business Food Products
Author(s):
Juan Manuel Rojas Salazar
(see profile)
Date:
2017
Subject(s):
Social media
Item Type:
Article
The determinants of sales volume: The role content marketing
Author(s):
Juan Manuel Rojas Salazar
(see profile)
Date:
2018
Item Type:
Abstract
Tag(s):
content marketing
,
Robust Least Square
,
Sales
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